Selling defense without talking about prevention

“F**k marketing. There are too many people in marketing.” — Steve Jobs A while back I saw a slick promo video for a training organization (which will remain nameless), and it’s bothered me ever since because it makes the job of teaching people how to truly stay safe...

Your Hump Day Reading List for April 11, 2018

Is it Wednesday already? Wow, how time flies when you’re busy collecting great self defense and preparedness articles to share!     Training or practice? Why not both? Something that the gun world often gets wrong is the difference between training and practice — and...

Your Hump Day Reading List for March 28, 2018

Another Wednesday, another collection of great articles to inform and educate about self defense, family protection, and preparedness!     Jump on in, the GPS water is fine! There was a time when I was a die-hard GPS hater, but as the technology improved (and I...

Your Hump Day Reading List for March 21, 2018

Another hump day, and another great collection of articles to improve your safety and self-sufficiency!     How’s your food storage? Having a stash of food to see you through an emergency has long been recommended (even FEMA and the American Red Cross say you should...

Your Hump Day Reading List for March 14, 2018

It’s almost the Ides Of March, but I’m not going to stab you in the back — instead, my new camel caravan has brought information to keep you from being stabbed by the sharp knives of misfortune of all kinds!     Have you given this any thought? Preparedness is more...