by David Yamane | Aug 11, 2022 | Advertising, Data, Gun Culture, Journal of Macromarketing, scholarship, Terrence Witkowski
I have published a few articles/book chapters on gun advertising. My first was an analysis of the rise of Gun Culture 2.0 as reflected in The American Rifleman. I replicated that study using Guns magazine. And most recently examined the portrayal of women (and men) in...
by David Yamane | Jan 25, 2021 | Advertising, Data, gender, Gun Culture, The American Rifleman, women
TLDR: I just posted a publicly-accessible pre-print of a book chapter, “A Woman’s Place in Gun Advertisements: The American Rifleman, 1920-2019,” co-authored with recent Wake Forest University graduate (and current George Washington University Law...
by David Yamane | Feb 28, 2020 | Advertising, Gun Culture, militarization
Criticisms of the “militarization” of American gun culture are commonplace. No group has done more to attack this phenomenon than the Violence Policy Center (VPC) and their 2011 report on “The Militarization of the U.S. Civilian Firearms...
by David Yamane | Dec 3, 2019 | Advertising, Gun Culture
As noted in my recent post about the changing themes in gun advertising in The American Rifleman from 1918-2017, I have just finished a replication study based on advertising in Guns magazine from 1955 (when the magazine was founded) through 2019. It documents the...
by David Yamane | Dec 2, 2019 | Advertising, Gun Culture
I realized recently that I never posted the published version of my work analyzing gun advertisements in The American Rifleman. It documents the decline of “Gun Culture 1.0” themes of hunting and recreational/sport shooting and rise of “Gun Culture...
