Keep your perspective as safe as you keep your jewelry

Believe it or not, the job I do isn’t actually all that pleasant. I’ve run into a lot of people who tell me they’d “love” to have my job; they tell me that “it must be fun”. They see the travel, or focus on the guns and shooting, without thought to what those things...

“But what if…”

In my job I get some wonderful emails from people who’ve read one of my books or taken one of my classes. I also get awful emails, usually from people who’ve done neither of those things. There is a special class of email, though, that I really dislike getting. It’s...

Can buying less actually give you more safety?

The concept of minimalism intrigues me, because of its emphasis on personal growth rather than the acquisition of things. It forces one to ask “what’s important to me?” and “what do I really need?” rather than “oh, look, free shipping if I spend more money than I...

A new way of looking at likelihood and plausbility

A couple of decades back I started to talk to my defensive shooting students about the likelihood of being attacked and needing to use their firearm to defend themselves. It seemed to me that some people, based on their lifestyle and habits, were more likely to need...

Selling defense without talking about prevention

“F**k marketing. There are too many people in marketing.” — Steve Jobs A while back I saw a slick promo video for a training organization (which will remain nameless), and it’s bothered me ever since because it makes the job of teaching people how to truly stay safe...
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