Selling defense without talking about prevention

“F**k marketing. There are too many people in marketing.” — Steve Jobs A while back I saw a slick promo video for a training organization (which will remain nameless), and it’s bothered me ever since because it makes the job of teaching people how to truly stay safe...

How fast should you shoot?

For at least a decade I’ve subscribed to the idea that a teacher needs to be open to change, and that in fact one of the best ways to gauge the quality of a teacher is to ask what he (or she) has changed their mind about. If they’re learning, if they’re growing,...

Once you’re in contact, the defensive problem changes

Last week I talked about the mistaken notion of seeing self defense and personal safety as a battle to be won, because such a mindset can lead to bad decisions. Today let’s look at a related topic: your view of the place for your concealed carry gun might be affected...

You don’t need to win. You need to survive.

In case you haven’t noticed, I’m not a fan of macho nonsense. And I don’t particularly care where it comes from. So much of the defensive training world is built around the lifestyles of people who spend all their free time on the range or at the gym; some shooting...

Porn takes many forms

Ever heard of “defensive gun use porn”? It’s a term to describe a genre of stories where good guys use their guns to beat the bad guys. Such stories are a staple of many firearms-centric blogs and news sites, and they serve not so much an educational role as they do a...
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